Words can inform or entertain us. People see typography everywhere but need to understand how influential it can be in UI UX design. It is found in every type of written content. It is an aesthetic of text. This impacts language by focusing on the arts and styles of words. When language and typography fonts work together they create impressions and give meanings.
You engage in typography when you edit typefaces, fonts, and spacing. This is in UX design not just about fonts. A designer finds out how typefaces and other design elements of a webpage work. The designer supports and complements a desired message.
In this article, you will learn about typography, how it relates to UI/UX design and the considerations to be taken when choosing a typeface.
What is Typography?
Typography is the style of text that is published online. It is also found in printed form. It is the art of arranging text to make it readable and aesthetically appealing. This is about selecting elements such as typefaces, fonts, and text size to generate the desired message and get a reaction from the reader. It is also useful for UI UX design.
A long time back in the 11th century, typography was used in printed materials such as books and newspapers. The use of this typing style on digital platforms rises with the advancement of the internet. Now written information and different typestyles are more used. Times New Roman, Arial, Cosmic Sans, different typefaces, and design features have been developed in the digital age.
In the modern era, typography is about more than just using fonts and typefaces. It improves UI UX websites' products and services. Having the best use of typography in UI/UX design helps a reader to invest in text and helps to explore a web page deeply. This can be used in UI design with other design aspects such as styling, and other graphics.
Importance of Typography in UI/UX Design
It’s important to understand the significance of typography for those who use the font, Comic Sans. Typeface and line spacing can have a bigger impact on a page. It is important to see how well a page is received, and its general look and feel. It will also help to find out how a reader engages with a brand and see if a user has deeply explored a website.
In UI UX design, This should improve the user’s engagement level and user experience. It establishes a visual hierarchy and graphic balance to any web page. This type style is important in website design as well.
The importance of typography is:
Captures Attention
Bad typography type styles should be avoided because they reduce readability but attractive typefaces will draw more people towards your design and encourage them to start reading and engage with a website or UI UX Design.
Influences behavior
Bad typefaces do not turn on people. Users will go back from your website and click on another website. When the right fonts and spacing are paired with powerful language and visuals, people spend more time with the content and brand.
Supports brand recognition
Logos suit well with typeface. The typeface works with visual elements to provide a brand identity. Typeface helps people to build trust and recognition.
Creates a Visual hierarchy
This can create a structure within content that directs attention to most aspects. This helps designers to direct people and provide them with information.
Key Elements of Typography
The following are the key aspects of typography. Let's see how they relate to UI UX design.
Typefaces
The visual style of the characters is important for typography and helps to communicate to a user. However, fonts and typefaces are not closely connected. A font is a single graphical visualization of text. A typeface combines related fonts that differ in width and weight. Serif and sans serif are *the basic types of typefaces. Serif and sans-serif are used to distinguish between headers and body text.
Hierarchy
Typefaces, styles, and fonts can be used to create a hierarchy that organizes text. Creating a hierarchy is important for typography. A larger typeface indicates a header or subheader that helps readers navigate the text. Converting text into paragraphs with font sizes helps users scan content and locate information quickly.
Consistency
Typefaces and fonts should be consistent to prevent text from being messy and confusing for the users. A UI UX designer will create a hierarchy of styles that guides them to use fonts and sizes for different types of information and paragraphs. Readers should notice the formatting style which will help them to navigate the text easily. The hierarchy is built to be consistent without too many layers.
White Space is the space that surrounds a text or graphics. It is the color of the page’s background. White space can be adjusted around text by changing the margins and padding. While it may look like a small design element, the space between words and objects tends to have a bigger impact on the readability of text and the page’s overall look. White space can bring attention to the key text.
Alignment means making sure that the sections of text and graphics are in the correct proportions to get the desired results. This is best done by ensuring body text and aligning headers sensibly and consistently with each other and related graphics.
Color is the best way to use typography and create impact. While using a color in the text, a UI/UX designer should think about the background and the graphical elements on the site. A clash of colors can be bad and using too many colors can confuse the user. Color should be used to have the perfect contrast, which may impact the readability and importance of the text. A good designer will know how to have the perfect balance of a color used in a text and ensure it is readable and draws attention.
Contrasts are created to vary typography elements by using different colors and sizes. This improves readability, brings attention to keywords, and gives importance to the text. It helps to create an information hierarchy that guides users through the content easily, making it easier to navigate.
Things to consider when choosing a typeface
Now it's important to decide what you need in a typeface for your website or product. It’s important to find out what typefaces and styles say about your brand before deciding about the typography you want to use. It’s important to consider the following:
Brand: Typefaces, colors, and styles make an impression on the user and it’s important for our brand identity. You should first understand what your brand is all about. You can define the qualities and messages of your organization.
Tone: As you have established your brand identity, now it’s important to use fonts and typefaces to provide the organization’s brand messages. An informal font may be good for a relaxed company, but may not work for a serious business.
Legibility: Stylized fonts may look good but can be difficult to read, particularly if used in the body text. Users may not read your content if there is a lack of legibility. The legibility of a typeface is an important consideration to be taken.
Consistency: Choosing a typeface or hierarchy of typefaces and using it consistently i s important for your design. Using fonts and typefaces between web pages can be bad which might confuse the users to navigate through your website.
SEO: Choosing a web browser-friendly font is very important. Google will then crawl your website according to its algorithms. Otherwise, there will be less chances of your content to be visible on your website.
Now we know how typography can be a key element in how users see your brand, direct the content on your website, and use your products. However, the elements should be understood well before applying them to a UI UX design. Designers can use typefaces to encourage users to engage with a brand.
Conclusion
Here, you get a complete overview of typography and its importance in UI/UX Design. Now, this typestyle is very important in creating better interfaces for your users and Google Search Engine If you want to learn typography for UI UX design and want to build your career as a top UI/UX Designer, then we provide a complete UI UX Design course. Just, visit our website, schedule a demo, and join us.
Comments